Customer intelligence portal that optimizes all the campaigns aimed at the customer’s life cycle. It allows you to know what phase the client is in (gaining, linkage, optimization and retention) in order to personalize marketing actions.
It helps you to make the most of your marketing investment by looking at patterns in your sales data, customers’ profiles, purchasing and consumption habits, prediction of their behavior,… The more we know about our client and the quicker we have all the required information, the more we can do to avoid them leaving to another company.
Thanks to SmarKet you will see the return of your campaigns increased and at the same time, the cost will be reduced.
|Definition and control of KPIs for sales/financial/logistics.||Customer segmentation|
|Get the opportunity to have all the relevant indicators in just one screen and get a better understanding of your company’s situation.||It identifies groups with similar behaviors, to then put in place different strategies.|
|Deserters’ reports||Predict customers’ behavior|
|Identify who will be the next to abandon your company and be able to put a specific retention campaign in place.||Get to know the movements of my clients, who will change from frequent to occasional customer and consequently plan my campaigns.|
|Shopping basket analysis||Map representation of the data|
|Identify relationships between products: which products are complementary, which are substitutive, which will give me the most benefits, or which ones I should promote.||See geographically where your clients are and then establish areas of influence, fix mailing campaign areas, or decide where to open a new sales point.|
|Report making for sellers||Manage stock|
|Make reports automatically including the most important data for that commercial area.||Get to know all those products with the most or least demand in order to plan your future orders. Identify your star products and those that are not popular enough.|